Introverts: Harness Your Creativity & Grow Your Influence Through Intellectual Property
Susanna Reay on turning your best thinking into frameworks that travel farther than your voice ever could.
Have you ever noticed that the people with the most influence often aren’t the loudest — they’re the clearest? As an introvert, that can be a huge relief… and a strategy.
In this episode, Susanna breaks down “framework thinking”: turning what you already know into simple, visual structure — intellectual property — that makes your ideas easy to remember, repeat, and share. And that’s a great advantage for introverts: a great framework does the explanatory heavy lifting for you, even when you’re not in the room.
If you’ve been feeling the pressure to keep performing visibility, this could change the game for you. Listen for the shift Susanna makes from creating “content” to “intellectual property.” It’s a subtle change, but it’s the difference between constantly explaining yourself… and having a clear framework that people can repeat, share, and credit back to you.
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